Kill your treadmill
May 13, 2011
Recently we were approached by a fitness company that had developed a new kind of workout machine. (No, we’re not doing infomercials with Chuck Norris, but we’re thinking about it.) The machine uses a super soft, running surface that gives, so it feels like you’re running on the beach.
But they had no name for it and a logo they got online for $75. Not that there’s anything wrong with that, it just seemed like our old friend and favorite bearded designer Mikey Burton could do better.
So we rebranded the company and named them Sproing after the surface that makes the machines different. Then we designed their site almost entirely on gifs, created by our very own animated gif queen, Marisa Ravel, and they were off and running. Equinox bought in and now we await world domination with baited breath. Check out the site here.
Thanks also to Ascent Coalition for building the site.