Good ideas win, no matter the form.
Nov 22, 2011
We’ve been watching something very interesting play out the past few weeks at Division of Labor. And it lies at the heart of everything going on in the advertising world the past few years.
We made a series of letterpress posters. A pretty simple series highlighting the New Rules of Work. Then we hung them in our studio window and used Twitter and Tumblr to push out a new poster per day. Now, there’s nothing revolutionary in using Twitter and Tumblr to promote something. Nor is there anything revolutionary in printing a bunch of posters.
But what was interesting is how this old-school media idea caught on within the new-school media world. From a few initial tweets, the New Rules of Work posters have been re-tweeted and re-posted more times than we can count. They have been picked up by Fast Company, Dwell, Buzzfeed, Trend Hunter, Laughing Squid, SwissMiss and on and on, including a really nice email from Justine Bateman. (Thanks Justine.) And to date, we’ve sold and shipped posters all over the U.S. and to nearly 15 countries around the world. (Though, sorry for the delays to Brazil. We have certainly learned the limitations of the USPS.)
And what all this proves, to us at least, is the power of a simple idea. When an idea strikes a chord, when it resonates inside and makes people laugh or cry or think, they’ll remember it and pass it on, no matter what form it’s in. That will never change.
The technology that delivers an idea? That will all evolve faster than any of us. But as we’re assaulted with more and more things from more and more places, the importance of a simple, good idea will be more apparent than ever.