Monthly Archives: March 2012

How to make a better creative brief

Mar 22, 2012

The SF Egotist was getting tired of hearing creatives bitch about lousy briefs. So they asked some folks to offer ways to make briefs better.

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The greatest request ever.

Mar 15, 2012

Woke up to this request in our in-box and it completely made our day.

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Advertising Works. Here’s proof.

Mar 6, 2012

An article in Bloomberg just came out about the success of Roku and they attribute some of the success to their recent advertising.

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Division of Labor is a more nimble version of an ad agency. We provide the thinking of a creative department with the capabilities of a production company.

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