Advertising Works. Here’s proof.
Mar 6, 2012
An article in Bloomberg just came out about the success of Roku and the growth of the brand as a streaming leader. And they attribute some of the success to their recent advertising. To quote the good folks at Bloomberg, “Roku’s sales tripled to $100 million last year — in part because it bought radio and billboard advertising for the first time. To garner more brand recognition for its hockey puck-sized TV-set top box, the company intends to seek as much as $50 million that it can use in part for more ad purchases, Roku Chief Executive Officer Anthony Wood said in an interview.” The campaign increased Roku sales by 25% in the markets we advertised in. Hopefully there’s even more growth to come. Check out the article. Congratulations, Roku. Thrilled to be part of the success.