How to make a better creative brief
Mar 22, 2012
The SF Egotist was getting tired of hearing creatives bitch about lousy briefs. So they asked some folks to offer ways to make briefs better. We were honored to be part of the group offering opinions. Some talented people made salient points. Tyler Hampton suggested, “If you are not a British planner by birth, work on an accent.”
Of course, you could also just hire a British planner. And for that, we say hire a British headhunter. The fabulous Kate Webster is our suggestion. She’ll hook you up and has a lovely accent herself. You can even hear her sultry pipes on our company directory 415-944-8185.
Thanks SF Egotist.