Attention Client at General Mills who approved this:
Oct 16, 2015
This video for Lucky Charms took over the internet today and for good reason. It’s genius. The strategy is dead-on and the execution is hysterical. When huge, traditional brands do things by just trusting their gut, it’s a pleasure to see them be successful. We are jealous. Congrats to Saatchi and GM. And to whoever approved the idea, this is an open offer: wherever you go, whatever you do, someday we want to work with you. Love your friends at Division of Labor.