Blog Post

The Future of Cycling.

Oct 2, 2015

Outside magazine just named Elby one of the “5 Most Badass Utility Bikes at Interbike”. Because, well, it is. Elby is the first ebike to be built from scratch by car designers who know that ebikes are the future. So they designed it to go 90 miles on a charge with built in lighting, phone charging, hell they even hid a lock in the seat post. We’ve been riding the prototype for a few months now as we’ve been working on the brand launch. And it’s really nice working with interesting companies who are getting noticed for what they do.

If you see someone tooling around San Francisco on one of these bad boys, flag us down for a test ride.

 

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Division of Labor is an advertising agency that crafts strategies and ideas that make brands matter.

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