Blown Away with Benefit
Apr 7, 2016
Benefit doesn’t behave like any other cosmetics brand in the world. Their belief that, “Laughter is the best cosmetic” runs counter to the way all their competitors behave. We love their attitude, so it was great to collaborate on two of their brands; Dandelion and Hoola. The campaigns were not only fun to create but the finished results were true to Benefit form – product truth, rendered with high-style and arresting visuals.
We partnered with photographers Zachary Scott on Dandelion and Bonnie Holland on Hoola to bring the ideas to life. And, after searching for perfect dandelions and some rigorous elf styling, both campaigns are up and running. Look for them wherever Benefit products are sold.
Thanks to everyone at Benefit, Zack and Bonnie for making all this happen.