The Detour on TBS
Apr 11, 2016
The Detour on TBS just started and it’s pretty messed up. Written by the husband and wife, comedy superteam Jason Jones and Samantha Bee, the show is about a family road trip gone way, way bad. We worked with TBS to create launch materials, but honestly, the biggest challenge was how do you advertise a show that has strip clubs, menstruation, cocaine and trucker pee in the first episode alone? You animate it! Working with our friends at Oddfellows and Tonefarmer, we had in-depth conversations about proper bong technique, the sound a ball makes when it hits someone in the nuts and how much vomit is too much. Promos just started running last week and have over 1.6 million views in just the first week. This is our fourth project for TBS and we can’t thank the folks in Atlanta and LA enough. Check out some of the work here, but really, watch the show. Just not with the kids.