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Vilmos Zsigmond

Jan 4, 2016

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One day during the web 1.0 explosion, we created a campaign for a startup called Chipshot.com. Tom Routson directed the campaign. A friend named Todd Sandler played the lead in one of the spots and our cinematographer was none other than Vilmos Zsigmond.

The idea was dumb enough; a golfer tries to hit a shot through some trees but instead hits an errant shot into his friend’s groin.

But keep in mind, Vilmos Zsigmond shot the Deer Hunter, Close Encounters of the Third Kind, Deliverance and The Last waltz to name just a few. He was a genius and a legend yet you’d never know this 70-something man lying on the fairway looking through the lens while pointing an air canon full of ping-pong balls at Todd’s nuts was an Academy Award winner.

“Tom! Where’s Tom? Does he know I’m losing my light?!”

He laughed often and worked quickly and he made the ridiculous seem perfectly normal. When you look him up on IMDB, Chipshot.com will not come up on his incredible list of accomplishments. He leaves behind a tremendous body of work. And we’re honored to have had the chance to spend a few days with him.

 

 

 

 

 

 

 

 

Library Twitter War

Oct 22, 2015

The fight for a spot in this years World Series has escalated out of the ballpark and spilled into, the library? Yep, the public libraries of Kansas City and Toronto are engaged in a Twitter war, of sorts. But the kind of Twitter war you could only get when a couple of libraries go at it.The row is not only timely, but also funny, incredibly clever and leaving us here in California following both of these accounts, waiting for the next book to be thrown.

 

 

Attention Client at General Mills who approved this:

Oct 16, 2015

This video for Lucky Charms took over the internet today and for good reason. It’s genius. The strategy is dead-on and the execution is hysterical. When huge, traditional brands do things by just trusting their gut, it’s a pleasure to see them be successful. We are jealous. Congrats to Saatchi and GM. And to whoever approved the idea, this is an open offer: wherever you go, whatever you do, someday we want to work with you. Love your friends at Division of Labor.

The Future of Cycling.

Oct 2, 2015

Outside magazine just named Elby one of the “5 Most Badass Utility Bikes at Interbike”. Because, well, it is. Elby is the first ebike to be built from scratch by car designers who know that ebikes are the future. So they designed it to go 90 miles on a charge with built in lighting, phone charging, hell they even hid a lock in the seat post. We’ve been riding the prototype for a few months now as we’ve been working on the brand launch. And it’s really nice working with interesting companies who are getting noticed for what they do.

If you see someone tooling around San Francisco on one of these bad boys, flag us down for a test ride.

 

Happy National Cheeseburger Day from The Melt

Sep 22, 2015

Our clients at The Melt came to us and said, “We’re gonna break the record for World’s Largest Cheese carving in honor of National Cheeseburger Day.” And we were like, why the hell not?

So they got the best cheese carver in the world and a 1-ton block of cheddar and we threw a big ol’ party in LA around a big ol’ hunk of freshly carved burger.

The Melt is known for their grilled cheese sandwiches but they just completely revamped their menu and added gourmet burgers worthy of a celebration like this.

Needless to say, we’ve never designed anything around a hunk of cheese before, but that’s what made the project so much fun.

 

 

 

 

 

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Division of Labor is an advertising agency that crafts strategies and ideas that make brands matter.

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