Blog

In Mikey Burton we trust

Dec 3, 2010

One of our design partners is Mikey Burton. He’s a super talented designer with a pretty sweet beard. He and Paul did all the Division of Labor brand identity. Check out his work. Thanks, Mikey.

There’s never been a better time to come to Sausalito.

Dec 2, 2010

If you happen to be shopping for scented candles or Tibetan nicknacks in Sausalito, stop by the new office at 328 Pine Street. And stay tuned for our holiday app, coming soon.

Heroes of the Torah

Nov 16, 2010

We just moved into our new studio space. And today we got our first housewarming gift; a set of coasters honoring Heroes of the Torah. And they’re absolutely amazing. The set includes such notables as Rabbi Elizer Goldberg, Yitzchak Spector and S.Y Rabinovitch. The gift is from our friends at Rehab Films. Thanks guys. You’ll note the coasters say, “Swap em with your friends” so if any of you happen to have a Heroes of the Torah coaster set, let’s do some swappin’!

Just because you have the technology doesn’t mean you have to use it.

Nov 8, 2010

Holy F%#&ing crap, the McRib Locator is here. And we can’t believe how awesome it is. As expected by the name, it locates Mickey D’s restaurants that provide this pressed-meat gem to the world.

We can only imagine the creative brief for this:

Target Audience: White guys with high cholesterol who love Molly Hatchet.

Insight: People don’t want to drive McDonalds to McDonalds looking for the McRib because if it’s not at the first one they try, they might open fire or lose control of their bladder.

Message: The easiest way to locate McRibs other than following stoned kids out of the high school parking lot at lunch time.

Support: No other website makes you feel better about your continued virginity than the McRib Locator.

Check out the site and enjoy.

Google Chrome OS? Let the debate begin.

Oct 28, 2010

So Chrome the operating system is coming. And this video lays out what it is and how it works and uses an annoying voice and simple drawings to make me feel like a total idiot, but I get it. We should put everything on the web with Google and all will be faster and better.

But then you watch this classic video of Eric Schmidt talking about privacy and saying, “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”

Which might be true, but probably not the best way to get the world to trust you with all their stuff. Most of our personal info is online anyway. And people can hack and steal it all pretty easily. But do we really want to put the hard drive out with 8 tracks and floppy disks and trust Eric to give us our documents, pictures and home movies back when we ask for them?

Not so sure about that. I think I’m gonna go back up my back up drive. At least for a little while longer.

Read the Chrome OS Article

Watch the Video

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Who We Are

Division of Labor is an advertising agency that crafts strategies and ideas that make brands matter.

Contact Us

328 Pine St
Sausalito, CA 94965

415-944-8185
info@divisionoflabor.com

Business Inquiries

Laura McAllister Davis
415.944.8185
laura@divisionoflabor.com

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