Blog

No money? No time? Perfect assignment!

Sep 25, 2009

We got a call from the LA Marathon. They want to shoot a video announcing the new race route from Dodger Stadium to Santa Monica Pier. Sounds great. Only problem, it’s Thursday and they need to shoot Sunday. Yikes!

We banged our heads together, came up with a few things, called a few people, re-recorded a Ramones classic and made this. Next thing you know, it’s running on the Jumbotron at Dodger Stadium. Thanks to everyone who made it happen.

Will Working for Klout help our Klout score?

Nov 10, 2008

We’ve been posting about them and tweeting about them and generally gushing like smitten school girls for the past 6 months or so about Klout. And now we’re thrilled to be launching a new video for them.

The company, known as the standard for influence, measures your influence on social networks and everyone on Twitter and Facebook has a score.

The basic premise for the video is that you can’t tell a person’s Klout score just by looking at them. (And, actually, you can’t tell anything at all about a person by looking at them.) Which is kinda the point of Klout. People have power and are influential in ways you can’t see. And Klout taps into that power and influence across social networks.

Klout levels the playing field, so to speak. Because if you’re a movie star, of course you’re gonna be treated well at a hotel or restaurant. But if you’re influential on social networks and people follow you and listen to you, brands and companies should know that, as well.

The film was shot on location in North Beach. Thanks to Blake Bogosian, Doug Walker and Jon Ettinger at Beast Editorial for a great edit and transfer. And hats off to Ray Loewy at Tonefarmer for topping himself with a hot jazz score.

Credits:

Lou Weinert, Cinematographer

Julie Costanzo and Ynze Bijl, Producers

Studio Guapo, Mix and Audio

What to do when your clients are funnier than you are.

Jul 28, 2000

TBS asked us to help them launch a new sitcom called Clipped. It stars George Wendt, Ashley Tisdale, Lauren Lapkus and a bunch of other really funny actors.

The show takes place in a Boston barbershop, so the first thing we suggested they do was a commercial for the barbershop that runs only in Boston. Nothing about the show, just a local cable spot starring the cast. (And the phone number works!) They loved the idea and we went down to the set in Burbank to shoot.

The show was created by Max Mutchnick and David Kohan, the guys who did Will and Grace, so they’re pretty funny. And it’s directed by James Widdoes, who was Hoover in Animal House. So there you go, pretty damn funny.

Needless to say it was a hysterical shoot and a seamless collaboration. In the end, we created great work together and our clients made it better every step of the way. Not often you can say that.

Check out the spot and the rest of the campaign here. And check out Clipped on TBS, Tuesdays at 10/9c.

 

 

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Division of Labor is an advertising agency, not a government agency. So if your nanny is in the country illegally, we really don't care.

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Sausalito, CA 94965

415-944-8185
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Laura McAllister Davis
415.944.8185
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