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Stock Footage Will Never Die

Apr 6, 2015

Advertising keeps evolving. TV kills the radio, the internet kills TV, the iPad kills the newspaper, social kills DM, and on and on. But one iconic part of advertising hasn’t changed much over the years; stock photography. In all its staged, stilted glory, stock photography has remained steadfast. Save for the shift from horrifically posed black and white to horrifically posed color, the general look and feel has remained, by and large, the same.

But when the job search website Simply Hired needed a new campaign, good old stock photography was ready to command a starring role.

Unlike their competitors, Simply Hired doesn’t focus on the sheer number of jobs that might be available at any one time. They want to help people find the one job they’ll actually love.

So we combed the stock libraries. And it wasn’t hard to find what we were looking for; actors loving their jobs, or, at least, pretending to. The whole campaign is made up of stock footage of office workers high-fiving and dancing in their cubicles and smiling the smiles of bullshitting actors who are playing the whole scene way too big.

“Love your job as much actors in stock photos pretend to love theirs” says the line at the end of the video.

The campaign consists of video, digital, social and print executions all under the campaign premise that encourages people to “Love what you do.”

We Have Seen the Future

Mar 26, 2015

Twitter launched Periscope today and the battle with Meerkat for live streaming mobile video dominance was on.

It was calm at first. We watched @sacca’s broadcast from his beach office. And we saw Noah Robischon broadcast live video from Fast Company’s office.

But then my phone went off and HuffPo started broadcasting a stream from New York headlined: Building Explosion.

Someone with a cell phone in The Village was broadcasting live pictures of the scene. Crowds gathering, police officers taping off the area and huge plumes of smoke billowing out of a building a few blocks away. Ironically at one point, the police officer said, “If you’re not press, you have to clear the area.”

Suddenly, that became a difficult phrase to respond to. Broadcast news as we know it is over. Hell, broadcasting live events as we know it is over. This explosion is a horrible tragedy and our hearts go out to those injured and their families. But the way the world is finding out about it, is truly incredible.

Off Camera With Sam Jones

Mar 19, 2015

Season 3 of Off Camera premieres this week. If you haven’t seen it, check out the preview here. The show is basically Sam Jones interviewing people like Will Ferrell, Matt Damon, Sarah Silverman, Laura Dern, Jon Krasinski, Jeff Bridges, David Grohl, and on and on.

But the interviews feel more like casual conversations that you just happen to be eavesdropping on while sitting too close to the table next to you at Starbucks.

They’re really human and personable. But the whole thing makes you wonder; how does Sam get all these incredible people to sit down with him and talk for an hour or more for a show on DirectTV’s Audience Channel? (And some of you might also toss in the question, who the hell is Sam Jones?)

Sam started as a photographer. He’s shot some of the biggest people in the world for magazine covers that you’d look at and say, “Oh, I remember that shot.” His portraits are another who’s who list of Hollywood elite; George Clooney, Steve Martin, Dustin Hoffman, Renee Zellweger, Amy Adams, Jessica Biel and on and on. This shot of Chris Rock is a personal favorite.

Then Sam started directing and he made the Wilco Documentary, I am trying to break your heart. It’s right around this time that Paul and I met Sam and his producer on the film, Peter Abraham. We worked with them on a few commercial productions and have remained friends ever since.

Which brings me back to Off Camera. It’s the next logical step for a guy who’s really still a SoCal skate rat at heart, and he just happens to play pick up basketball with George Clooney, so he can get amazing people to come talk with him even when they have nothing to promote whatsoever. So check out Off Camera. Nice job, Sam.

 

 

One Show Judges Announced

Mar 9, 2015

 

We’re proud to announce that our own Paul Hirsch was asked to be one of the judges at this year’s One Show. Paul has won his share of pencils over the years but it’s especially nice to be invited to judge one of the most prestigious awards competitions in the industry.

While Paul is out of the office looking at work and drinking bourbon into the evenings with friends and colleagues from around the world, the rest of us will be back at the office, holding down the fort and undoing all of Paul’s previously made design decisions.

Congrats to all the judges and the eventual winners and thanks to Mary Warlick, Kevin Swanepoel and Yash Egami for making this institution what it is today.

 

What the Heck is Middle Weight Content?

Mar 5, 2015

Peter Abraham is one of the clients that helped us start Division of Labor. He was our client at LA Marathon and he was our client on an early Nike project. Over the years, he has become an advisor, collaborator and close friend. Last week he wrote a blog post about middle-weight content; the work that lives between inexpensive social media posts and multi million dollar media placements. We’re reposting it in full here, because he makes some great points and because he mentions some of the work we did together that we’re still quite proud of. Hope you like it. Thanks, Peter.

 

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Division of Labor is an advertising agency, not a government agency. So if your nanny is in the country illegally, we really don't care.

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415-944-8185
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