How come gas is the only product that never goes on sale?
This question is the premise behind our first campaign for Ford. It was picked up by Ford dealer groups across the country and aired in New York on the Superbowl.
The thinking lead to work on a second, larger campaign, designed to unify all the Ford product lines around one campaign idea. The result was a ten spot, national campaign that was one of the highest scoring campaigns Ford has ever researched.
Special thanks to our friends and partners at Team Detroit.