Ad Age Viral Video Chart - small copy


Microsoft Office is used by over a billion people worldwide, yet it’s almost taken for granted. So we developed the Real Life Stories Film Series; a collection of films that focus not on the software, but on how real people actually use it.


The project yielded over 10 million downloads of the beta, which more than tripled their expected goal of 3 million.

And we hit #1 on the Ad Age Viral Video chart with over a million views in a week for one of the films alone.

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Division of Labor is an advertising agency, not a government agency. So if your nanny is in the country illegally, we really don't care.

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Sausalito, CA 94965


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Laura McAllister Davis


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