Microsoft

Ad Age Viral Video Chart - small copy

Situation

Microsoft Office is used by over a billion people worldwide, yet it’s almost taken for granted. So we developed the Real Life Stories Film Series; a collection of films that focus not on the software, but on how real people actually use it.

Results

The project yielded over 10 million downloads of the beta, which more than tripled their expected goal of 3 million.

And we hit #1 on the Ad Age Viral Video chart with over a million views in a week for one of the films alone.

Who We Are

Division of Labor is an advertising agency that crafts strategies and ideas that make brands matter.

Contact Us

328 Pine St
Sausalito, CA 94965

415-944-8185
info@divisionoflabor.com

Business Inquiries

Laura McAllister Davis
415.944.8185
laura@divisionoflabor.com

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