Michael Jordan, had just retired from basketball. So, after you lose your most marketable player what do you do? Simple, get someone to replace him. But not just anyone, Bill Murray. In this campaign that Paul created and wrote with Jason Peterson and Izzy Debellis, Bill Murray retires from comedy to pursue a career in the NBA. In 20 spots, Bill goes from holding press conferences to training to once again retiring – this time from pro basketball. A classic campaign that still holds it’s own against anything done today.
Awards from D&AD, The One Show, The Art Directors Club and CA.