Nike wanted to promote a new women’s cross training shoe, but had no money. (Yes, Nike, no money. Go figure.) So we came up with a couple video ideas that we thought might get some traction. This is another example of inexpensive content backed by no media dollars that got passed all over the web.
Close to 5 million total views. Picked up by hundreds of video sites around the world. Thousands of comments about whether or not the stunts were real. (They were. No, they weren't.)