PowerPoint is the most ubiquitous presentation software on the planet. It works fine but, really, sitting through the typical PowerPoint is flat out dull. So this campaign for Prezi claims to rid the world of dull presentations and let people know there’s a new way.
- Campaign generated 200,000 clicks at .27% CTR, which is over 3X benchmark.
- 19,000 conversions at a cost of $28 per conversion, which is less than half the target cost.
- The campaign is one of the most successful LinkedIn has ever seen with a 1% CTR. (They’re actually using it as one of their own case studies.)