Prezi - Death to Dull

Situation

PowerPoint is the most ubiquitous presentation software on the planet. It works fine but, really, sitting through the typical PowerPoint is flat out dull. So this campaign for Prezi claims to rid the world of dull presentations and let people know there’s a new way.

Results

- Campaign generated 200,000 clicks at .27% CTR, which is over 3X benchmark.

- 19,000 conversions at a cost of $28 per conversion, which is less than half the target cost.

- The campaign is one of the most successful LinkedIn has ever seen with a 1% CTR. (They’re actually using it as one of their own case studies.)

Who We Are

Division of Labor is an advertising agency, not a government agency. So if your nanny is in the country illegally, we really don't care.

Contact Us

328 Pine St
Sausalito, CA 94965

415-944-8185
info@divisionoflabor.com

Business Inquiries

Laura McAllister Davis
415.944.8185
laura@divisionoflabor.com

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