ComEd – Chicago’s Power Company
Clark and Addison
Day game
Night game
Problem
Customers only think about the power company when they get their bill and when the power goes out. Two generally bad brand experiences. We were asked to increase both brand favorability and customer satisfaction scores in that environment. Yikes.
Solution
Focus on the things the power company did that, maybe, people were taking for granted. Holiday lights, music, the lights at Wrigley Field etc.
Results
Every single piece of communication increased the favorability scores and customer satisfaction scores for the brand.
Highlights
- Over 50% awareness
- 6 point increase in customer satisfaction rating
- Positive brand favorability scores across every piece of communication
- It’s for a damn power company!
