Division of Labor Identity
We approached our brand identity project the same way we approach every project; which is to collaborate with the best people we can. So we partnered with designer, Mikey Burton. He and Paul have similar sensibilities and his blue collar approach to design worked well with our desire to make stuff. Incidentally, the phrase in the logo “Illegitimi Non Carborundum” means, “Don’t let the bastards drag you down.”
