Kato the Sellout
The LA Marathon was almost sold out, and needed to tell people to sign up before it was too late. So we figured, who better to tell people about the sell out than one of LA’s biggest sellouts? Clearly there was a big list of people who could have done this campaign, but Kato Kalin was perfect. He’s been doing reality shows, TV appearances and will pretty much do anything for money. And honestly, he was fantastic to work with. Thanks Kato.
