LA Marathon
postcards
posters
t-shirts
Situation
The LA Marathon had never even come close to selling out. Runners just didn’t consider it a top tier event. So the race route was redesigned and the marathon asked us to develop a brand idea.
Solution
What did the LA race have that no other marathon had? “A Landmark Every Mile.” This became the brand premise and tag. Then we executed it across TV, online video, posters, T-shirts, even the Jumbotron at
Dodger Stadium.
View all t-shirt designs
View celebrity promos
Results
The race sold out for the first time ever. It went from less than 18,000 runners to over 26,000 runners – a 43% increase. Now we’re on board for 2011 and already working on how to break 30,000 runners.
Highlights
- First sellout of the race in 25 year history
- 43% sign up increase compared to previous year
- Rehired for 2011 Marathon
- All the posters were stolen
