Nike had just gotten into snowboarding when we were given this assignment along with our friends and fellow riders Jon Soto and Al Kelly. On most weekends,
we were all cutting out of work early Fridays so we could get up to Tahoe and ride. The campaign was just an expression of what we were doing
on a weekly basis.
Highlights
- Launched a new product line
for Nike
- Lots of awards
- Free gear