Nike – Women’s Cross Training

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Situation

Nike wanted to promote a new women’s cross training shoe, but had no money. (Yes, Nike, no money. Go figure.) So we came up with a couple video ideas that we thought might get some traction. This is another example of inexpensive content backed by no media dollars that got passed all over the web.

Results

Close to 5 million total views. Picked up by hundreds of video sites around the world. Thousands of comments about whether or not the stunts were real. (They were. No they weren’t.)

Highlights

• Over 1,100,000 Myspace views:  (including 850,000 in 3 days alone)
• Ranked as one of Top 5 most popular virals of the week
• Appeared on “This Week on Youtube” (2,197,000 views!)