Four mountains, four separate marketing problems. After long and strenuous research sessions on the mountains and in bars in Summit and Vail counties we came up with two distinct campaigns for Breckenridge and Keystone.
For Breckenridge, a mock public service campaign shot by Lars Topelmann that strengthened the idea that Breckenridge is the perfect ski town.
For Keystone, Ray Meeks stunning nature photography helped people understand that they were not at any ski area, but skiing amongst a National Forest.
Highlights
- Spent two weeks snowboarding untracked powder in order to get the “perfect shot”
- Season pass to all Vail resorts.
- Some awards that aren’t as cool as snowboarding untracked powder with the ski patrol
