Last week, we ran a Labor Day Sale promotion in honor of Division of Labor Day. The offer: Free Advertising Campaigns to anyone working on Labor Day. We hoped it would yield some new introductions, branding opportunities and maybe a digital advertising campaign or a social media project. Boy did it ever.

We landed a huge new piece of business that we’re proud to announce today. Division of Labor is now the agency of record for the coveted Rich Siegel Sucks account. RSS is a pop culture, lifestyle brand with a social consciousness bent. The company is founded by Erik Moe—Director, Freelance Writer and part-time antagonist. The goal of RSS is to promote the notion that in this technology saturated, social media heavy, data-driven world, it’s still important to remember Rich Siegel Sucks.

The ironic thing about Division of Labor winning this prestigious piece of business is that we don’t know Rich Siegel, nor have we ever encountered the suckiness that the founder suggests. But, as one of the top ad agencies in San Francisco it’s our job to lend an outsider’s perspective, and help a brand see itself in new ways. We are hopeful this will be the case with Rich Siegel Sucks.

We look forward to delving more thoroughly into the market research. However, according to RSS founder, Erik Moe, the Rich Siegel Sucks brand has grown out of the fact that Rich Siegel does indeed Suck. Furthermore, as a freelance copywriter, Erik Moe is vastly superior—as is Division of Labor, but that’s another matter. Erik Moe’s Linkedin feed best illustrate the suckiness of Rich Siegel. However, we at Division of Labor are delighted to have been tapped by Moe to take the brand message and ongoing feud to a bigger audience.

To that end, we are sharing the complete creative brief as we plan our marketing strategy, creative presentation and media plan.  

 Main Thought/Idea

What’s the one thing we want people to remember? Rich Siegel sucks.

Support: Why does Rich Siegel suck?

• He tries to steal work from Erik Moe.

• On his Linkedin profile, he falsely claims to be 44-years-old.

• He takes long lunch breaks that usually include swimming lessons, but then charges clients for the whole day.

• He complains a lot, including statements about his neighbor’s dog.

• His talent, such as it is, is more suited to selling vitamins than writing ad copy.  

Deliverables:

One to three social media posts to run on Erik Moe’s Linkedin page next week.

Rest assured, we are hard at work producing the requested ideas. Pending our client’s approval we look forward to sharing them with you all soon. Thanks to everyone involved in this great win.

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The Small Agency Blog is produced by Division of Labor; a top San Francisco ad agency and digital marketing firm that’s been named Small Agency of the Year twice by Ad Age. The award-winning creative shop services clients on a retainer or project basis. They also offers brand consulting services and hourly engagements for startups and smaller brands. Click here for a free consultation.