How come gas is the only product in the world that never goes on sale? That’s the premise behind a new campaign for Ford and our friends at Team Detroit. View the campaign here. Huge thanks to Neil Tardio who directed out of 3rd Street Mining Company.
Division of Labor just helped launch a new gourmet coffee brand, 2girl Roaster. We did the brand identity, package design, in-store signage, and everything else including over-thinking the color palette for a couple extra weeks. Check it out.
Keep Streaming America is the tagline for our new Roku campaign. Dozens of executions are posting in cities across the country along with radio, digital and social promotions. Check out some of the campaign here.
We were asked to make a film for Groupon. And when we found out that 80% of the merchants that run a Groupon want to run another, we made a film about that. Oh, and it stars a giant, inflatable blue gorilla. Thanks to our friends at The Republic Content, Locksmith, Final Cut and Tonefarmer. Watch the film.
So we’re pretty excited over here at Division of Labor because Chronicle Books is going to publish our first book. What started out as some posters to hang on the office wall, will soon be an actual book with an ISBN number and a slot for a library card. We’re thrilled to partner with Chronicle on this project and will keep you updated as their copy editors find typos and realize what poor spellers we are.
You can’t tell a person’s Klout score just by looking at them. (Actually, you can’t tell much of anything about a person by looking at them.) But you can tell something about Klout by looking at our latest film. Check it out here.
40% of workers said they’d “Go Crazy” if they worked with their spouse.
14% of Democrats have cheated on their spouse with a co-worker.
While only 5.5% of Republicans have cheated on their spouse with a co-worker.
29% of co-workers say they have stolen office supplies.
Nearly two thirds of workers have Googled themselves. (It is not known how many workers think “Googling yourself” sounds like masturbation.)
77% of workers would rather have a pay raise than profit sharing.