Chef Boyardee Rolling Can
In 2004, Chef Boyardee was in the midst of a two year sales slump. We write this commercial and produced this commercial and triggered a 27 straight months of volume sales growth. One commercial triggered a complete brand turnaround.
Kids were reciting the commercial scene for scene and nearly 20 yers later, they’re remaking it on TikTok like it was a deeply important part of their childhood. These are just a few of the TikToks we’ve seen over the years. And this is probably the one thing that makes me the tiniest bit cool in the eyes of my kids.
THE ROLLING CAN
The commercial was a hit with kids and has since spawned multiple remakes on TikTok.
THE TIKTOKS THAT FOLLOWED
@kileyamber coors always find its way home 🤍 #coorslight @savannaharris ♬ original sound - Nostalgia Tavern
@igdi_tolucalake Y'all remember THAT Chef Boyardee commercial?? #comedу #fyp #genz #sketchcomedy #sponsormeplease #funny #acting ♬ original sound - IGDI_TolucaLake
@gregheffleyofficial2012 I’ve had chef every night this week #chefboyardee #fyp #whocutone #smosh ♬ Im the can get it - sloane veronico
@stonkeykong #greenscreenvideo chef boyardeez nuts 😹😹😹 #alttiktok #foryou #freeadam2020 #dedicatedto #addisonrae ♬ Im the can get it - sloane veronico
@tessbray3 but I love coconuts … #ChefBoyardee #remake #rollingcan #coconut @caitlin.stolecki ♬ Rolling Can Commercial - Tess
@breadheads banned chef boyardee commercial #foryou #chefboyardee ♬ original sound - Bread Heads
@hannahgiirll Chef boi R-TEA #twistedtea ♬ original sound - Nostalgia Tavern
@jahinluv dont let this flop 😭 #fyp #foryou #foryoupage ♬ original sound - dusa_g
@anthonygmonroe Commercials in real life #fyp #foryou #foryoupage #funny #comedy #inthecrowd #workitout #thatsrelatable #4u #commercial #chef #boyardee ♬ original sound - Anthony Monroe
@brodieshredz It always ends up bouncing to the most random places #fyp #foryou #viral #fitness ♬ Im the can get it - sloane veronico
@pacothesalamander BUT I LOVE CHEF 😤😤 do you remember this commercial? CANT BELIEVE WE PULLED A SECRET (kinda) . reminder that @lauren and I are hosting a @sonnyangel.usa and @Smiski USA meet on May 27th! 🫶 details in my pinned post! . #smiski #sonnyangel #chefboyardeecommercial ♬ original sound - Nostalgia Tavern