Tadej Pogacar wins the 2020 Tour de France on a Colnago V3RS becoming the youngest winner since 1904.
After Pogacar won the Tour de France, Colnago created a limited edition replica bike and we created the website.
When we were asked to create a Tour de France campaign for Colnago and their UAE team, we had no idea Tadej Pogacar would ride the Colnago V3RS all the way to the podium to win the biggest prize in cycling. We did know that some of the most iconic riders in history have ridden Colnago. And that Colnagos are as much works of art as they are machines. When the line, “Icons Ride Icons” found its way onto the page, we knew we were done. Especially when we set it over a picture of the 2020 Tour de France winner. Congratulations, Pogo, and the UAE Team. And thank you to Mark Reidy at True Communications for bringing us in.
If you like this, you might also like our work for Nike and Elby Electric Bikes.
Tadej Pogacar wins the 2020 Tour de France on a Colnago V3RS becoming the youngest winner since 1904.
After Pogacar won the Tour de France, Colnago created a limited edition replica bike and we created the website.