Division of Labor is an ad agency, not a government agency.

WHO ARE THESE KNUCKLEHEADS ANYWAY?

Division of Labor is the advertising agency for startups in San Francisco. We’ve been an ad agency in San Francisco since 2010 with years of experience in the industry. Our founders met at Goodby Silverstein and Partners and worked all over the country before heading out on their own. Years later, the agency has evolved and grown into a place where startups with series B funding have launched campaigns. Healthcare companies have stretched beyond traditional healthcare advertising. And B2B technology companies have found a voice. Welcome to Division of Labor, ad agency San Francisco with people spread all over the country.

Josh Denberg

Founder, Creative Director, Copywriter, Dog Walker

Josh is the founder and chief creative director at Division of Labor. But he also writes everything from TV campaigns to Instagram post copy. He worked for years at Goodby Silverstein and Partners, along with Leo Burnett and McCann on brands like Nike, Cracker Jack and Porsche. He also directs commercials, wrote a book called Stop Tweeting Boring Shit and changes lightbulbs when they go out at the office.

Rebecca Reid

Account Director, Excel User, Calm Keeper

Rebecca Reid is a Senior Account Director who leads DoL's account management team. She’s spent almost two decades building iconic brands like Miller Lite, McDonald's, Target and Domino's Pizza at prominent agencies including Crispin, Porter + Bogusky, Cramer-Krasselt and Cliff Freeman. Rebecca has a strategic marketing mind and she often runs strategy workshops at DoL helping set the brand direction for clients.

Faruk Sagcan

Creative Director, Art Director, Fantasy Football Advisor

Faruk is an award-winning Creative Director in charge of all things art and design. He likes to say he’s a “Pixal Pusher.” Faruk has worked on almost every client at DoL plus brands like EA Sports, HP, Amnesty International, and eBay. He’s worked at agencies like Heat, 215McCann, Cutwater and in-house with Yahoo! and Twitter. Faruk speaks softly but carries a big design toolbox as a stick.

Laura Puccinelli

Finance Manager, Accounting Genius, Wise Soul

Laura runs the business side of Division of Labor handling billing, accounting, and anything related to a spreadsheet. She has been working with ad agencies for years and understands the human side as well as the financial side of the industry. She works closely with our operations manager on all contracts and provides intangible energy that allows things to always work out, somehow, for the best.

Dan Carlton

Strategist, Thinker, Southerner, - Founder of Paragraph Project

Dan is a strategist and founder of Paragraph Project, a strategy firm and longtime partner of Division of Labor. Dan was a planner at Fallon Minneapolis and McKinney in North Carolina and has worked on some of the world’s most progressive brands. Dan is the only biological child in a family of ten children. As a result of growing up in such a large family he eats meals quickly and then sits quietly and listens to others talk.

Dawn Margolis

Operations Manager, SEO Supervisor, Recovering Journalist

Dawn is a journalist and writer by trade who became Division of Labor’s head of operations in 2018. She handles all things, everything, from partnership contracts to HR and is uniquely skilled in the fine art of, “getting shit done.” Dawn is also in charge of SEO and works with our partners to provide SEO services to our clients as well as ourselves.

Lynda Greenberg

DIGITAL STRATEGIST, SOCIAL MEDIA SPECIALIST AND MASTER OF ALL THINGS INTERNETY

Lynda Has been working in the web world since dial-up and is an expert in digital marketing, e-commerce, SEM and SEO, paid social, and PPC. Not to mention persona development, UX, establishing KPIs, and structuring multi-tactic digital marketing plans. (OK, we mentioned it.) When Lynda’s not being a one-person digital marketing machine, she can be found running, so wave if you see her.

Brenda Goodman

Media Guru, Planner, Hater of the word, "Guru"

Brenda has spent the last 20+ years in media planning and buying. She grew up through the ranks of traditional large agencies - working for DDB Needham, EvansGroup, Publicis, & ZenithOptimedia Media.

Beyond client work Brenda also serves on the Board of Advisors for All Within My Hands Metallica Foundation and as the General Manger of an Independent League Baseball team.

Ruby Noto

Designer, Illustrator, Defender of Gen-Z Honor

Ruby is an art director, designer and illustrator who came to Division of Labor fresh out of University of Oregon to help pitch and win the Bogle Vineyards account. Besides wine, Ruby has worked heavily on multiple El Camino Health projects along with clients like Bitly and Innoviz. Ruby is working out of New York City keeping us bi-coastal and in touch with our East Coast roots.

Chelsey Robertson

STRATEGIC PLANNER, INSIGHT FINDER, PART-TIME ROLLER SKATER

After starting her career in database marketing for the company that coined the term “Baby Boomer”, Chelsey has been a researcher and observer of culture for over 10 years. She specializes in Online Anthropology which includes mining the internet and social media platforms for inspiration, insights and trends. She also enjoys screen printing, roller skating, and playing tennis. 

Jess Sebo

ACCOUNT DIRECTOR, PSYCHOLOGY NUT, MOTIVATOR OF PEOPLE

For almost 20 years, Jess has lead teams that create strategy and marketing campaigns for countless brands. Jess’s background in Psychology and natural curiosity drive her desire to uncover what motivates people. Jess is part get sh*t done, part cheerleader, part confidant, and takes pride in helping deliver innovative thinking for our clients.




Dave Alsobrooks

Strategist, Smart Thing Sayer - Paragraph Project

Dave is a brand strategist with Paragraph Project, Division of Labor’s longtime strategy partner. He’s worked on a number of brands across multiple categories, including ESPN, Schlitz, Starbucks, Lowe’s and Quiksilver. Dave is also an artist and Southerner and is fascinated with Southern contradictions. Like, listening to The Geto Boys on the way to church and Humidity with suits and ties.

Mordechai "Mort" Pistacio

Head of HR, Ball-Fetcher, Napper

Mort is the Head of HR at Division of Labor. Skills include: salmon eating, fetching stuff, curling up in the sun, wanting to play the moment the meeting starts and being a therapy dog to stressed-out employees.

Adam Smith

Economist, Theorist, Division of Labor Spiritual Leader

Adam Smith was a Scottish economist, philosopher, author and a pioneer of political economy. Smith laid the foundations of classical free-market economic theory in his book The Wealth of Nations where he developed the concept of division of labour and expounded upon how rational self-interest and competition can lead to economic prosperity. Sadly, he misspelled the word, “labor.”

Josh Denberg
 
I hired DOL
Creative Agency | Branding Agency | San Francisco | Division of Labor 2020-07-15 11-59-06.png
 
 

A FEW OF OUR PARTNERS.

Division of Labor partners with specialists in every facet of advertising and digital marketing; design, media, strategy, production, SEO, photography, editorial, IT, not to mention creative partners, writers and art directors all around the world. Here are just a few you should know about.

Seleqt Design is one of our Kinetiic type and motion design partners.

Seleqt Design is one of our Kinetiic type and motion design partners.

Paragraph Project has been our strategy, account planning and research partner since the beginning, not to mention our partner in our book, Stop Tweeting Boring Shit.

Paragraph Project has been our strategy, account planning and research partner since the beginning, not to mention our partner in our book, Stop Tweeting Boring Shit.

Handsome Sound has been our audio partner for ten years. If you can’t see it on our site, Chris at Handsome did it.

Handsome Sound has been our audio partner for ten years. If you can’t see it on our site, Chris at Handsome did it.

Cody Pickins is one of our amazing photography partners. A brilliant shooter with a great group of people around him.

Cody Pickins is one of our amazing photography partners. A brilliant shooter with a great group of people around him.

Playbook Studio founder Graceann Bennett is one of the industry’s top strategic planners having worked on clients like Dove and VW to name just a couple.

Playbook Studio founder Graceann Bennett is one of the industry’s top strategic planners having worked on clients like Dove and VW to name just a couple.

1606 Studio has been a partner of ours for years. We’ve been editiing with Doug and John since before Division of Labor existed.

Julie Costanzo helped us start Division of Labor and has been our main production partner and an amazing friend since 2009.

Julie Costanzo helped us start Division of Labor and has been our main production partner and an amazing friend since 2009.

SFO Creative is one of our finest editorial and post production partners.

SFO Creative is one of our finest editorial and post production partners.

Homepage Photo by Zetong Li: https://www.pexels.com/photo/top-view-of-fire-on-the-golden-gate-bridge-san-francisco-califronia-usa-16689055/