Series B + DoL
Our location in the Bay Area has a lot to do with the startup focus, no doubt. You can’t swing a Versace handbag around San Francisco these days without hitting a startup founder. But it’s also the way we develop strategy and creative campaigns. We collaborate directly with the founders and product developers so they don’t have to deal with layers and marketing BS. We listen to understand why they saw the opportunity to launch the company. But we also help them see that great products rarely sell themselves. By the time Series B funding is in place, companies are ready to get serious about marketing to a wider audience, moving beyond just PPC.
STYTCH - After Stytch got their Series B funding, we worked closely with the founders to build awareness of the brand and the category they’re building. The product is really only used by Auth. developers who build log in architecture for technology companies, websites and digital products. But the human truth is that everybody hates passwords. Everybody. So instead of launching with a bits and bytes campaign about the benefits of Stytch over their competitors, we worked with the founders to create something that’s emotional and visiral for everyone. Learn more here.
PAGERDUTY - After receiving Series C funding, Pagerduty worked with Division of Labor to create an awareness driving campaign and a redesigned website. Their service and products are used by a huge number of fortune 500 companies but regular people have never heard of them because regular people don’t care about incident management and event intelligence. But when engineers see messaging out in the world written just for them, it makes them feel good. It makes them like PagerDuty. Learn more here.
OPENDOOR: We started working with Opendoor after they hired our old Dropbox client, who promptly hired us to help launch in new markets. Opendoor allows people to sell their house online in less than 24 hours. This is a massive upheaval in the real estate space. But for anyone who has ever sold a house, the benefit isn’t what Opendoor offers, it’s what the homeowner no longer has to go through. No more months long selling process. No more jumping through hoops. No more of all the things home sellers hate. And that’s the emotion we tapped into. Learn more here.
ROKU - We worked with Roku on two campaigns over two years and helped establish Roku as the leader in streaming devices. But we started working together when the streaming market was small. Only 7% of people knew what streaming was when we started. So we convinced Roku not to sell the benefits of their small black box over the competitors’ small black box and instead sell the category. Which we did, making Roku the leader of it. Learn more here.
HIRECT was huge in India, but hadn’t launched in America. After they got their funding, we helped introduce the brand to America in a big way. A massive outdoor campaign around the Bay Area that target and narrowed the market. We didn’t want to compete with typical hiring websites because those are silly. Especially compared to just texting with company founders and getting hired the Hirect way. Learn more here.
We understand the unique position Series B startups are in; they have the opportunity to build brand awareness and drive site traffic plus the need to measure the data and justify the ROI. But a lot of what we do find and express that simple human truth that’s gonna make a potential customer sit up and think, “Ya, that’s me.” Or “These people get me.” Or, “I don’t know why but I like them.” No matter the company, product, service, innovation or world-changing technology, people are still emotional creatures that like to be heard and understood.
There are just a few examples of the Series B Startups we’ve worked with. To see detailed case studies, please contact us here.