Raytheon

Raytheon is pioneering the future of Aerospace and Defense. That affects everything from the farthest points in our galaxy to the training centers and research labs right here on Earth. From modern aviation technologies to aerospace and guidance systems, the future is here and we got to bring it all to life.

This campaign was done in conjunction with Doremus and 1606 Editorial. Creative Director, Paul Hirsch. Art Director Josh Locker. Homepage photo by Enes Çelik

THE FUTURE OF AEROSPACE AND DEFENSE IS HERE.

  • One of the founders of Division of Labor was introduced to Raytheon by the other founder of Division of Labor. The ad agency Doremus was working with Raytheon and Doremus’ President and Chief Creative Officer Paul Hirsch brought in Josh Denberg to help on a Raytheon project. Together, they created a campaign highlighting Raytheon as the future of aerospace and defense. The campaign set a strong tone for the company through longer format content and short format videos. Division of Labor is a top ad agencies in San Francisco offering full service strategy, creative and media buying to clients. But the agency also works as a freelance hub offering freelance services in the manner that Doremus worked with Division of Labor.

  • Clearly Raytheon is not a startup and is in fact quite the opposite trading publicly as RTX. However, the approach the company took and the way we and Doremus thought about their offerings was very much in line with how Division of Labor works with startups and B2B startups. Emotion has to be at the center of any effective communication whether you’re a publically traded company or a startup. Clients that understand this are the ones who can most effectively use advertising to build awareness, drive traffic and move minds.

  • All the footage used in the longform content and the short form videos is existing footage. Some of it came from the Raytheon archives and much of it comes from related areospace and defense entities. Creating emotion and telling stories using existing footage can be challenging. Division of Labor is a top advertising firm in San Francisco partly because of our ability to create campaigns from existing footage. Doremus and Division of Labor both work often with 1606 Editorial to pull off this sort of work. 1606 is masterful when it comes to cutting visually disperate assets and weaving them into something emotional.