Bogle Red Zone

Bogle wanted to make their wines an inextricable part of football. Why should beer have all the fun? And Bogle makes arguably the best $10 reds on the market today. Bogle’s Red Blend, Essential Red, Zin, Cab, Pinot and Merlot are almost always at or above 90 points. So we developed the Bogle Red Zone. The perfect reds for football Sunday. (And Thursday nights and Monday nights.) When teams are in the red zone, it’s Bogle time. Whether they score or not, football is always better with Bogle. Read more about this work and other promotions here.

If you’re interested in adult beverages, check out our work for Phantom Vineyards and Headlands brewing.

Football is better in the Bogle Red Zone.

THE BOGLE RED ZONE

Bogle Red Zone Poster

In-store and social to promote the Bogle Red Zone.

Social video changes each week of the NFL season with Start ‘em, Sip ‘em advice for fantasy players/drinkers.

Bogle Red Zone Promotion

Digital executions on Instacart were very effective at driving sales after initial campaign exposure.

START ‘EM, SIT ‘EM

We brought the Bogle Red Zone to fantasy football with our Start ‘Em, Sip ‘Em series. Every week during the season, we provided fantasy advice with what to start, what to sip and what to sit.

In-store display and paid social round out the promotion.