El Camino Health

El Camino Health has been the hospital of Silicon Valley for 60 years. They recently expanded adding a network of doctors and specialists across the South Bay. But in a community that expects the very best of everything and with Stanford just down the street, it was important for ECH to share its unique point of view. They believe world-class medical care should be delivered with respect and compassion. Innovative treatment options and cutting-edge procedures should be administered while treating people like, well, people. El Camino Health does not answer to any for-profit body, but instead answers only to the community. And they believe you should Accept Nothing Less.

If you like this, you might also like our work for El Camino Health Primary Care.

ACCEPT NOTHING LESS.

El Camino Health Digital Advertising Heart Attack
El Camino Health Digital Cancer ad

WANNA KNOW MORE?

  • El Camino Health sits in the shadow of Stanford Medical Center, UCSF and Kaiser in the heart of Silicon Valley. Their two hospitals and network of over 500 doctors offer innovative care and cutting-edge procedures in cancer, cardiovascular, pulmonary care, women’s health and more. But unlike their competitors, El Camino Health serves the community with grace and compassion treating everyone like a person, not a patient.


    Awareness of El Camino Health was at only 3% even though they had been serving the Silicon Valley community for decades. Our job was to build awareness, drive website traffic and get El Camino Health on the consideration radar for people in Silicon Valley.


  • Results and Respect. Every patient deserves both. That was our strategy.

    It’s no surprise that people think the American healthcare system is broken. Too often patients have to choose between being treated properly and being treated by the best. And that does not have to be the case. 

    Division of Labor is the ad agency for startups. We work with a ton of startup founders and understand Silicon Valley culture. And the overwhelming truth is that startups that merely offer a product benefit but don’t make an emotional connection with their customers, will not succeed. Product benefits are too easy to imitate, especially in technology. 

    The same is true in healthcare. Technology and innovation are everywhere. Talented doctors are everywhere. But healthcare is also about how people are treated, mentally and emotionally. Are they treated with respect? Do the doctors understand their ethnicity and the issues associated? Are people treated with compassion in the moments that matter most? 

    At El Camino Health, results are all that matter, but in that moment, how you’re treated means everything.

  • This was a full, multi-media campaign with commercials running on broadcast, cable and streaming TV. We did digital video, digital banners, social media, radio, podcasts, out-of-home, print in local newspapers, email, direct mail, I think we even had one of those guys spinning a sign on the corner. (We did not.)

  • > The advertising campaign doubled unaided brand awareness moving from 3% to 6% before the campaign had even finished running.

    > Digital campaign performance exceeded all benchmarks with over 14 million impressions, 20,000 clicks and a .14% click-through rate in the first quarter alone.