KQED is the PBS television network and NPR radio station in San Francisco. Division of labor was hired to help launch KQED Live; a series of events, concerts, lectures, and performances that will take place in KQED’s new headquarters and public event space, The Commons.

We developed the initial campaign idea and then worked closely with the internal KQED creative team and production department to bring it all to life. Zaldy Serrano and the KQED design team developed a vibrant logo system that tied the whole project together. While KQED talent Scott Shafer, Brian Watt, Mina Kim, Priya Clemons, Devon Katayama, Alexis Madrigal, Marisa Lagos and Olivia Allen-Price participated in two days of shooting that yielded a ton of great video content. Big thanks to DeLinda Mrowka, Iris Lax, and Peter Cavagnaro for making it all happen.

If you like this, you might also like our work for Bay Area institutions like SFMOMA, The San Jose Sharks and Bay Area News Group.