Opendoor

Opendoor will make you an offer on your house, online, in under 48 hours. Meaning a process that used to last for months, now lasts a couple days. So we wanted to remind people just how long and complicated the home sales process can be. The campaign more than doubled brand awareness and market share in just 3 months in our test market; Results that had taken 5 years to achieve in previous markets.

The :60-second launch spot established the idea in-market and was used as the digital link on YouTube.

Three and a half million views and counting. Along with outdoor and digital to support the effort.

Three and a half million views and counting. Along with outdoor and digital to support the effort.

A :30 second cut down of the spot was used for the majority of the media buy after the :60 established the idea.

:15 second TV was used to increase TV buy frequency and as digital pre-roll.

And we always cut :6 second versions for social video and short pre-roll.

Outdoor helped build brand awareness as the main TV began.

Outdoor helped build brand awareness as the main TV began.

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WANNA KNOW MORE?

  • Division of Labor is one of the ad agencies in San Francisco that works with a ton of startups and tech companies. Opendoor is just one example of the startups that Division of Labor has worked with in the past. The majority of our startup clients are those that have achieved Series-B funding, so they are ready to focus on marketing and building awareness to a larger audience.

  • That weird-looking lamp is one of the props used in the filming of our launch video called, The Process. The real estate home selling process has been a complicated time-consuming endeavor since the 1950s. This advertising campaign for the startup, Opendoor brought the painful home-selling process to life and reminded people of the pain points before introducing Opendoor as the solution. Division of Labor is one of the top San Francisco ad agencies working with startups to disrupt categories, build awareness and drive trial. That’s weird-looking lamp was in the scene talking about how how sellers have to clear out all the clutter in their homes. And this lamp is most certainly clutter.

  • Very well. The campaign more than doubled brand awareness and market share for Opendoor in just months. The video got nearly 4 million views online. This first campaign ran in Raleigh-Durham NC as a test for new markets. Because of the success the campaign was rolled out and used for all new markets.