Opendoor

Opendoor will make you an offer on your house, online, in under 48 hours. Meaning a process that used to last for months, now lasts a couple days. So we wanted to remind people just how long and complicated the home sales process can be. The campaign more than doubled brand awareness and market share in just 3 months in our test market; Results that had taken 5 years to achieve in previous markets.

The :60-second launch spot established the idea in-market and was used as the digital link on YouTube.

Three and a half million views and counting. Along with outdoor and digital to support the effort.

A :30 second cut down of the spot was used for the majority of the media buy after the :60 established the idea.

:15 second TV was used to increase TV buy frequency and as digital pre-roll.

And we always cut :6 second versions for social video and short pre-roll.

Outdoor helped build brand awareness as the main TV began.