ECH Primary Care

Millennials are more likely to have a hairdresser than a doctor. That’s absurd, but as the healthcare system continues to flounder, younger people continue to stay away until it’s urgent. And that’s a big problem.

Especially when you consider that nearly 50% of people under 30 do not have a primary care physician. So our strategy for this campaign was to remind millennials how many other people they they depend on in their lives. And to point out that many of those people are far less important than a doctor.

If you like this, you might also like our work for El Camino Health Brand Campaign