SFMOMA

What happens when a small ad agency in San Francisco teams up with the largest modern and contemporary art museum in the country? Our campaign for the San Francisco Museum of Modern Art pairs iconic destinations around the city with iconic works from the SFMOMA collection and encourages visitors to "See them both."

If you like our SFMOMA work, you might also like our award-winning work for the San Jose Sharks.

The campaign uses social placements and digital assets to build awareness as people make travel plans.

Then we use outdoor and geo-fenced mobile to reach people visiting other tourist destinations around the city.

Geo-fenced mobile executions fed people ads based on the exact location they were visiting. So if they were at, say, the Golden Gate Bridge, the execution featured a selfie at the bridge and a Warhol self-portrait at SFMOMA.

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Communication Arts Magazine featured our San Francisco Museum of Modern Art Campaign. Read it here: http://www.commarts.com/exhibit/sfmoma-ooh-ads

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Placements in Union Square and on buses traveling the prime tourist routes keep the message in front of visitors around the city.

Placements at airport baggage claims greet visitors the moment they arrive in San Francisco.