SERIES B(2B)
The line between the work world and the regular world is, effectively, non-existent today. And many Series B Startups have a B2B focus. So we treat B2B projects with the same level of creativity and human insight as we do B2C projects. But we plan for an elongated purchase funnel and we devise media plans and strategies that account for the increased time necessary for conversion. Nurturing prospects takes longer when the purchase decision is not just made by one person.