New HR NYC

This is the second campaign for our client 15Five, one of the leaders in the performance management software that help HR professionals improve the productivity and morale of employees. Our first campaign launched the Welcome to the new HR tagline. While this campaign goes further in helping redefine what HR can accomplish with the right software and guidance in place. See the first 15Five campaign here.

If you like this, you might like some of our other B2B work for clients like Dropbox, Stytch and Lively HSA.

REDEFINING H.R.

15Five Digital Ad Humongous Reformer
15Five Digital Ad Humanity Returns
15Five digital ad Holistic Reviews
Five digital ad Humans, not resources
 
15Five Digital ad Higher Retention

Welcome to the new H.R.

We spent a day in the studio photographer, Cody Pickins who shot this series of portraits representing HR professionals. Background colors were chosen from the secondary brand palette of 15Five. Test shots required a volunteer and someone had to stand in.

STARTUPS AND B2B

  • The success of an advertising campaign for a startup depends a lot on the investment level of the startup. Series B startups tend to steer their investment dollars toward advertising as they reach a level of growth that requires more awareness.

    Division of Labor is one of the top advertising agencies in San Francisco, especially when it comes to series B startups. The agency knows how to balance awareness goals with the need for site visits and conversions.

  • B2B advertising campaigns do need to be handled differently than consumer ad campaigns. But the distinction is made more for media planning rather than creative planning. Media plans focus more on industry related vehicles rather than general awareness vehicles. Creatively, we still focus on a single emotional truth and always, always, always treat the decision maker as a human who makes emotional decisions. B2B decision makers still go through the awareness and consideration process the same way as consumer buyers. But they do require more follow up and detailed information at the bottom of the funnel.

  • The photographer is Cody Pickens, a fantastic photographer we’ve worked with before and will work with again. His website is codypickens.com