NextGen America

NextGen America asked us to help get young people to vote in the mid-terms. The campaign targets the 10 states most in play. The messaging mixes positive reminders of this group’s power with reminders of what can be accomplished and reminders of why it’s so important. Of all the campaigns we’ve ever worked on, we hope more than anything that this one is successful.

  • Candidates are products. What they do is a service. And advertising sells products and services. Why wouldn’t we get invloved in political advertising? Division of labor is one of the top advertising gencies in San Francisco. We’ve been in business since 2010. Some of the best advertising campaigns of all time are political campaigns. Ronald Reagan - Morning in America. Paul Wellstone’ - Looking for Rudy. Daisy for Lyden Johnson. Great stuff.

  • Yes. When NextGen America approached us we all talked and decided it was the right thing to do. That does not mean we’re a Red Agency or a Blue Agency. Division of Labor has been creating advertising campaigns in the bay Area since 2010. We’ve worked on ballot measures and campaigns and we’ll continue to do so. There are Democrat values we believe in and Republican values we believe in. We’ll consider any candidate and will thoughtfully consider their positions.