The Mercury News is the flagship paper of the Bay Area News Group. And housing stories are the most read among Bay Area residents. Our challenge: create a digital campaign linking the importance of housing to other aspects of life in the Bay Area.
You might also like the work we did for KQED as we helped launch KQED Live. Click here to view.
Digital video is built for social media placements and pre-roll. The technique uses a mosaic affect to create striking editorial images out of hundreds of smaller housing images.
Instagram carousels allow users to swipe through the series revealing the housing images.
