The future of grocery is delivery. But Raley’s isn’t delivered from some big warehouse. Your order is hand-picked by a Raley’s personal shopper at your local Raley’s. So ordering from your couch is just like being at the store. Only, you don’t have to go to the store.
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85% of videos on social channels like Facebook and Instagram are watched without sound. So telling the story visually was a major part of the strategy.
All set choreography was done in real time, on camera. And the entire campaign was shot in one night, on location at a Raley’s Nob Hill store.
