How do you get someone to consider becoming a foster parent? It’s not like getting them to buy your socks or try your bleach. It’s a major commitment. And the truth is all of us want to believe we’re good people. Even though all of us, sometimes, do things that are not so good. That’s where the human insight for this advertising campaign comes from. Becoming a foster parent makes up for any cruddy thing you do. If someone pulls their huge SUV into a compact spot, they’re a jerk. But if you find out they’re a foster parent? Well you park anywhere you want, you foster parent you. Fostering. It makes up for a lot.
You might also like the work we did for Marin Foster Care. Click here to view.
Being a foster parent even makes up for microwaving fish in the office.
The campaign combines out-of-home, digital and social media executions with re-targeting banners and a new landing page design.
Being a foster parent even makes up for lousy driving skills and poor relationship skills.
