When the San Jose Sharks reached the Western Conference Finals in 2019 we gave fans a chance to live up to their teams #SharksForLife slogan. Three tattoo shops in San Jose were selected and fans lined up for hours and overnight for a chance to get a free San Jose Sharks tattoo. The giveaway/promotion/event that drove mothers crazy generated insane amounts of interest and hundreds of thousands of dollars in earned media as every radio and TV station in the bay Area came out to cover it. ABC News, NBC Sports, KRON4 News, San Jose Mercury News, Yahoo Sports, . SFGate, KSBW News, KFOX Radio, 105.3 Radio
Free Sharks tattoos were given away in honor of the Sharks making it to the Western Conference Finals. That’s Sharks for Life, literally. Hundreds of people came out for a chance to get their free Sharks tattoos and the press was there to deliver hundreds of thousands of dollars in earned media.
Every TV and radio station in the Bay Area came out to cover the Free Sharks Ink event. (The guy from KRON4 might of gotten one on his ankle, but no one can be sure.)
