Consumer Entertainment

Division of Labor has created advertising campaigns for consumer products and entertainment properties since 2009. The agency’s clients include the San Jose Sharks, San Francisco Museum of Modern Art, Bogle Vineyards, KQED, Roku and Headlands Brewing.

Consumer Entertainment + DoL

CONSUMER ENTERTAINMENT ADVERTISING

What do people do for fun? They go to museums, and sporting events, watch movies, listen to podcasts, and maybe have a glass of wine or a beer while doing it. That’s consumer entertainment. And Division of Labor is one of the top advertising agencies in San Francisco creating advertising campaigns that are as entertaining as the stuff they’re advertising. At least, that’s the goal.

SAN JOSE SHARKS - Division of Labor has been the San Jose Sharks agency of record since 2015. We’ve gone to the Stanley Cup Championship together, won an Emmy Award together and made some damn funny advertising together. Learn more here.

SFMOMA - Our “See them both” campaign increased museum traffic by nearly 50% and made SFMoma one of the top 10 things to see in San Francisco. Learn more here.

KQED Live digital advertising

KQED - We helped launch KQED Live by going behind the scenes with KQED talent as they prepared for the show. Well, not really. But sorta.

 

Learn more about the KQED Live campaign here.

GO ELECTRIC - If you’ve ever driven an EV, you know why we put this campaign in the consumer entertainment category. Learn more here.

  • Consumer entertainment brands are any brands or companies that seek to entertain people. These could be technology companies or video game companies trying to get their products into a person’s home. Or they could be brands tryting to get people off their couches and out to be entertained elsewhere. Division of Labor is an advertising agency in San Francisco that’s worked with consumer entertainment brands like these for years. Sometimes the job job is getting the entertainment brand into the house, sometimes the job is getting the consumer out of the house.

    Division of Labor likes to say that advertising campaigns trying to get people out of the house are called “butts in seats” campaigns. The San Jose Sharks campaigns are a great example of trying to put butts in seats. Strategically the agency research determined that the goal of selling season tickets was best served by selling single game tickets to new people. The campaign actively encouraged watching the games live instead of on TV or radio and this fueled the desire to get out of the house more and thus sold season ticket packages.

  • If a person hates opera music, advertising is gonna have a pretty hard time changing that. Advertising can change habits. If people get in the habit of listening to music through headphones or listening only in their car, advertising can remind them how amazing the live concert experience is. Division of Labor ad agency did a project for Live Nation that helped remind people how amazing the live music experience can be. Certainly, there’s nothing more important than a great concert to do that job, but advertising messages can seed the ground as well.

  • Division of Labor is one of the ad agencies in San Francisco helping to promote EV use in the state of California. Campaigns for the CA Electric Vehicle Commision and for Drive Clean Bay Area have helped to increase EV sales dramatically in the past few years. And anyone who has ever switched from a gas powered car to an EV knows the feeling of stepping on the accelorator of an EV for the first time; it is, without a doubt, entertainment at its finest.